Full Page Static Ad Format:

• Landscape-orientation only PDF x1A-compliant to a size of 7.76"W x 5.82"H with a "live area" of 7.76" x 4.82" (to repurpose for 16:9-ratio Android devices, .5" will be cropped from the top and bottom of the creative).
• Minimum ppi of 300.
• CMYK color space preferred.

ISSUE AND CLOSING DATES
1. Published monthly by Hearst Magazines.
2. Issued approximately the first Tuesday of the month preceding the cover date.
3. Space closes approximately the 15th of the second month preceding the cover date. Insertion orders must be received by the publisher by the 15th of the second month preceding the cover date. When the 15th falls on a weekend or holiday, the space closing date or material due date will revert to the preceding working day.

INSERTS
Rates and specifications available upon request. Specifications are based on insert qualifying, at a Periodicals Rate (formerly Second Class). If Post Office finds insert does not meet the qualifications, it will be classified as Standard A Rate (formerly Third Class) and all additional postage will be billed back to the advertiser. A final dummy of the insert must be submitted to Hearst Magazines Production before printing in order for it to be acceptable for binding.

SPECIAL POSITIONS (NON-CANCELLABLE) Add 10% to earned rates.

SPLIT RUN ADVERTISING Split runs are available. Rates upon request.

REGIONAL ADVERTISING Regional rates available upon request.

CIRCULATION Member of the Alliance for Audited Media. Subscriptions $12.00 per year. Single copy price $4.99 U.S., $5.99 Canada.

*Half page horizontal only
**Minimum rateholder. Failure to achieve contracted frequency level will result in a short rate to next lower rate break.
For the full terms and conditions please refer to the General Conditions within the Car and Driver media kit at www.caranddrivermediakit.com

1. Popular Mechanics, published by Hearst Communications, Inc., Hearst Magazines Division will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provision contained in Publisher’s rate card or with its policies, regardless of whether or not set forth in the rate card.
2. Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted.
3. Short Rates. Advertisers will be short-rated if the space upon which billings have been based is not used within the 12-month contract period.
4. Agency commission: 15% to recognized agencies. Bills are rendered on publication date. Payment in U.S. currency required. Net due 30 days from invoice date. Interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. New advertisers and/or agencies must either remit payment with order or furnish satisfactory credit references, subject to Publisher’s discretion.
5. The advertiser and its agency, if there be one, jointly and severally agree to pay the amount of invoices rendered by Publisher within the time specified on the invoice.
6. Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). Orders containing incorrect rates may be accepted and if accepted, charged at regular rates. Such errors will be regarded as only clerical.
7. All agencies or direct advertisers must supply Publisher with a legal street address and not just a post office box.
8. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions.
9. Advertisements in other than standard sizes are subject to Publisher’s approval. 10. Rates, conditions, and space units are subject to change without notice.
10. Schedule of months of insertion and size of space must accompany all orders and are binding upon advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). So-called “space reservations” are not considered by Publisher as orders or binding upon it in any way.
11. Reproduction quality is at the advertiser’s risk if Publisher’s specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date.
12. Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability.
13. No rebate will be allowed for insertion of wrong key numbers.
14. The advertiser and its agency, if there be one, jointly and severally agree that in the event Publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may be held legally responsible, Publisher’s liability will in no event exceed the cost of the space ordered and further agree that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits.