For more than a century, Popular Mechanics has provided men and women with the skills and wisdom to command – and appreciate – the world around them.

PM shares a voracious curiosity for how the world works with our readers – creating functional insight to inspire an audience of 15 million through, our avid social following and the tried and true print magazine – to learn, make, discover and command the world around them.


Ad Space Close: Jan 7
On-Sale: Feb 22
Ad Space Close: March 11
On-Sale: April 26
Ad Space Close: May 13
On-Sale: June 28
Ad Space Close: July 15
On-Sale: Aug 30
Ad Space Close: Sept 9
On-Sale: Oct 25
Winter 2023
Ad Space Close: Oct 28
On-Sale: Dec 13

Popular Mechanics is for anyone who is curious about how the world works — a multiplatform brand informing and entertaining an audience of more than 15 million adults. At this historic moment, when technology is speeding at a record pace and Americans are once again leading the world in craftsmanship and innovation, Popular Mechanics is the blueprint for the modern world.


  total audience % comp.
Adults 5,240,000 100%
Men 4,297,000 82.0%
Women 943,000 18.0%
18-34 1,116,000 21.3%
18-24 420,000 8.0%
25-34 696,000 13.3%
35-49 1,388,000 26.5%
Age 50+ 2,736,000 52.2%
Age 21+ 4,992,000 95.3%
Median Age 51.2  
Marital Status    
Never Married 1,247,000 23.8%
Now Married 3,142,000 60.0%
Bachelor's Degree/Post Grad Degree 1,897,000 36.2%
Any College 3,504,000 66.9%
$50,000+ 3,890,000 74.2%
$75,000+ 3,040,000 58.0%
$100,000+ 2,361,000 45.1%
Median HHI $ $90,457
Median Value of Owned Home $279,176  
Readers Per Copy (Adults) 4.56  
Source: GfK MRI Spring 2021 Report

  total audience % comp.
Men 4,297,000 100%
18-34 905,000 21.1%
18-24 335,000 7.8%
25-34 570,000 13.3%
35-49 1,094,000 25.5%
Age 50+ 2,298,000 53.5%
Age 21+ 4,108,000 95.6%
Median Age 51.7  
Marital Status    
Never Married 1,059,000 24.6%
Now Married 2,559,000 59.6%
Graduated College+ 1,502,000 35.0%
Any College 3,853,000 66.4%
$50,000+ 3,198,000 74.4%
$75,000+ 2,518,000 58.6%
$100,000+ 1,918,000 44.6%
Median HHI $ $90,397
Median Value of Owned Home $274,278  
Readers Per Copy (Men) 3.70  
Source: GfK MRI Spring 2021 Report

  total audience % comp.
Adults 7,581,000 100%
Men 5,305,000 70.0%
Women 2,277,000 30.0%
18-34 1,638,000 21.6%
18-24 601,000 7.9%
25-34 1,037,000 13.7%
35-49 1,819,000 24.0%
Age 50+ 4,125,000 54.4%
Age 21+ 7,295,000 96.2%
Median Age 52.5  
Marital Status    
Never Married 2,078,000 27.4%
Now Married 4,208,000 55.5%
Bachelor's Degree/Post Grad Degree 2,749,000 36.3%
Any College 4,937,000 65.1%
$50,000+ 5,505,000 72.6%
$75,000+ 4,136,000 54.6%
$100,000+ 3,093,000 40.8%
Median HHI $ $83,282
Median Value of Owned Home $278,271  
Source: 2021 comScore Multi-Platform © MRI-Simmons (07-21/S21)
rate base
Total Subscriptions
single copy sale
Source: AAM December 2019

Space Live/Non bleed
(width x depth)
(width x depth)
(width x depth)
2 Page Spread 13 ½" x 9 ½" 14 ¼" x 10 ¼" 14" x 10"
Full Page 6 ½" x 9 ½" 7 ¼" x 10 ¼" 7" x 10"
2/3 Page Vertical 4" x 9 ½" 4 ¾" x 10 ¼" 4 ½" x 10"
1/2 Page Horizontal 6 ½" x 4 ½" 7 ¼" x 5 ¼" 7" x 5"
1/2 Page Horizontal Spread 13 ½" x 4 ½" 14 ¼" x 5 ¼" 14" x 5"
1/3 Page Vertical 1 ¾" x 9 ½" 2 ½" x 10 ¼" 2 ¼" x 10"
1/3 Page Square 4" x 4 ½" 4 ¾" x 5 ¼" 4 ½" x 5"

LIVE MATTER SAFETY: Leave 1/4" from all trim edges

For complete advertising specifications, and to submit your ads electronically, go to

For material extensions or questions, please contact Yazmin Alonso at 414-622-2875 or

For supplied insert extensions or questions, please contact Chris Hertwig at 305-859-0088 or

Hearst Digital Media Specs

  Dimensions Ad Sizes Initial Load
Max File Size
Subsequent Load
User Initiated
Max Animation
Supported Creative
Basic Display Units 300x600 Half Page 40KB 100KB 2.2MB up to 1000x600 Left 3x max/15 sec GIF, JPG, PNG, SWF, Vendor Tag
300x250 Medium Rectangle 40KB 100KB 2.2MB 600x250 Left 3x max/15 sec GIF, JPG, PNG, SWF, Vendor Tag
728x90/970x90 Leaderboard 40KB/60KB 100KB/110KB 2.2MB 728x315/970x415 Down
*Cannot Auto Expand
3x max/15 sec GIF, JPG, PNG, SWF, Vendor Tag
970x250 Billboard 60KB 1MB 1.5MB for creative files
10MB for non YouTube Served Video
970x250 Down 3x max/15 sec Vendor Tag
300x1050 Portrait 80KB 350KB 2.2MB Up to 580x460 depending on module Left 3x max/15 sec Vendor Tag
Mobile 300x250 Smartphone Interstitial 40KB 100KB 2MB n/a n/a 3x max/15 sec GIF, JPG, PNG, Vendor Tag
Custom Units 300x250, 640x480 Interstitial/Welcome Ad 80KB 160KB n/a n/a n/a No Looping/15 sec GIF, JPG, PNG, SWF, in page vendor tag
640x480 (desktop and tablet), 300x250 (mobile) Content Interstitial 100KB 100KB n/a Not Expandable Not Expandable 1 Loop/15 sec JPG, GIF, PNG, SWF (desktop only), or Third Party Ad tag
1920x250 Marquee 300KB n/a n/a n/a n/a None JPEG
Video 480x270 (16:9) Video Pre-Roll 2.2MB (30 sec)
1.5 MB (15 sec)
n/a n/a n/a n/a 15 or 30 sec mp4, m4v, VAST tag

Full Page Static Ad Format:

  • Landscape-orientation only PDF x1A-compliant to a size of 7.76"W x 5.82"H with a "live area" of 7.76" x 4.82" (to repurpose for 16:9-ratio Android devices, .5" will be cropped from the top and bottom of the creative).
  • Minimum ppi of 300.
  • CMYK color space preferred.

Full Page $174,040
2/3 Page $125,310
1/2 Page* $99,205
1/3 Page** $71,360
Cover 2 $208,850
Cover 3 $200,150
Cover 4 $226, 255

EFFECTIVE: March / April 2022 Issue

Please Note: All rates are gross

For more information contact William Upton at 212-649-2904 or

*Half page horizontal only

**Minimum rate holder. Failure to achieve contracted frequency level will result in a short rate to next lower rate break


Issue Space Material On-Sale
March/April ‘22 1/7/22 1/7/22 2/22/22
May/June ‘22 3/11/22 3/11/22 4/26/22
July/August ‘22 5/13/22 5/13/22 6/28/22
Sept/Oct ‘22 7/15/22 7/15/22 8/30/22
Nov/Dec ‘22 9/9/22 9/9/22 10/25/22
Winter ‘23 10/28/22 10/28/22 12/13/22


Published 6 times a year by Hearst Magazines.

Insertion orders must be received by the space close.


  1. These terms and conditions apply to all advertising insertion orders placed by advertiser with Hearst Magazine Media, Inc. ("Publisher") during 2022. Publisher will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the advertiser when such condition conflicts with any provision contained in Publisher's rate card or with its policies, regardless of whether or not set forth in the rate card. All references herein to Advertiser include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder.
  2. Publisher reserves the right to decline or reject any advertisement for any reason at any time without liability even though previously acknowledged or accepted. If an advertisement is accepted for publication, the advertiser agrees that it will not make any promotional references to Hearst Magazines without the prior written permission of the Publisher.
  3. Short Rates. Advertisers will be short-rated if the space upon which billings have been based is not used within the 12-month contract period.
  4. Agency commission: 15% to recognized agencies. Bills are rendered on publication date. Payment in U.S. currency required. Net due 30 days from invoice date. Interest will be charged at rate of 1.5% per month or, if less, the maximum lawful interest rate, on past-due invoices. New advertisers must either remit payment with order or furnish satisfactory credit references, subject to Publisher's discretion.
  5. The Advertiser agrees to pay the amount of invoices rendered by Publisher within the time specified on the invoice.
  6. Orders 30 days beyond current closing date will be accepted only at rates prevailing, and only on a space-available basis (and subject to the other terms and conditions herein). Orders containing incorrect rates may be accepted and if accepted, charged at regular rates. Such errors will be regarded as only clerical.
  7. All agencies or direct Advertisers must supply Publisher with a legal street address and not just a post office box.
  8. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of Publisher to determine actual positions.
  9. Advertisements in other than standard sizes are subject to Publisher's approval.
  10. Publisher is a member of the Alliance for Audited Media (AAM). Publisher reports its total circulation on an issue-by-issue basis which is audited by AAM. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported to AAM are used only as a basis for determining rates. Publisher is entitled to a 5% shortfall on estimates for ads placed on a regional basis.
  11. Rates, conditions, and space units are subject to change without notice. Any discounts are applicable during the period in which they are earned. Any and all rebates from earned discount adjustments must be taken by the advertiser within six (6) months following the period in which such rebates were earned or they will be deemed expired.
  12. Schedule of months of insertion and size of space must accompany all orders and are binding upon advertiser upon receipt unless terminated in writing prior to the applicable closing date(s). So-called "space reservations" are not considered by Publisher as orders or binding upon it in any way.
  13. Reproduction quality is at the advertiser's risk if Publisher's specifications are not met or if material is received after closing date even if on extension. All queries concerning printed reproduction must be submitted to Publisher within 45 days of issue date.
  14. Advertising film will be destroyed, if not ordered returned, 12 months after last use without liability.
  15. No rebate will be allowed for insertion of wrong key numbers.
  16. The Advertiser agrees that in the event Publisher commits any act, error, or omission in the acceptance, publication, and/or distribution of their advertisement for which Publisher may be held legally responsible, Publisher's liability will in no event exceed the cost of the space ordered and further agree that Publisher will not under any circumstance be responsible for consequential damages, including lost income and/or profits.
  1. The Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of persons, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary, or otherwise private material; and (iii) any testimonials contained in any advertisement submitted by or on behalf of the advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party's rights, or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, the advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage, and expense of whatsoever nature ("Losses") arising out of copying, printing, or publishing of such advertisement ("Claims").
  2. In the event that any advertising campaign for advertiser includes sweepstakes, contests, email distribution and/or other promotional elements which are managed either by the advertiser or by the Publisher on behalf of the advertiser, the advertiser also agrees to indemnify and save harmless Publisher against any and all Losses arising out of the publication, use or distribution of any materials, products (including prizes) or services related to all such promotional elements provided by the Advertiser including, without limitation, those arising from any Claims.
  3. The Advertiser agrees to and does indemnify and save harmless Publisher from all loss, damage, and liability growing out of the failure of any sweepstakes or contest inserted by them for publication to be in compliance and conformity with any and all laws, orders, ordinances, and statutes of the United States, or any of the states or subdivisions thereof.
  4. All orders accepted are subject to acts of God, fires, strikes, accidents, or other occurrences beyond Publisher's control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing or distributing Hearst Magazines.
  5. All Advertisements must be clearly identified by the trademark or signature of the advertiser.
  6. Words such as "advertisement" will be placed with copy that, in Publisher's opinion, resembles editorial matter.
  7. Cancellations must be in writing. Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date for inside or outside cover pages and for all inside pages, prior to the advertising closing date. Thereafter, orders may not be cancelled or changed by the advertiser without the acknowledgement and acceptance of Publisher. If orders are not timely cancelled, the advertiser agrees that it will be responsible for the cost of such cancelled advertisements.
  8. A copy of any proposed insert must be submitted to Publisher prior to printing of the insert. In no event shall Publisher be responsible for any errors or omissions in, or the production quality of any furnished insert.
  9. The Advertiser agrees to reimburse Publisher for all fees and expenses, including its attorney's fees, incurred by Hearst in collecting or attempting to collect charges owed for advertising placed pursuant to this Agreement.
  10. The parties agree that the details contained on orders will be treated as confidential or proprietary information and shall not be disclosed to third parties.
  11. Should Hearst Publisher acquire any new magazines beyond the current list of publications, the Advertiser will not be entitled to any discount with respect to such newly acquired titles during the term of this Agreement.
  12. Claims for circulation base shortfalls must be made within 6 months after publication of final AAM statements (the white sheets).
  13. The Advertiser is responsible for any and all rate base increases that occur throughout the contract period. Rate base adjustments are NON-NEGOTIABLE.
  14. All issues related to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York and the parties hereby consent to the jurisdiction of such courts.

Hearst Direct Media, located in the Hearst Tower in New York City, helps you meet your advertising and marketing needs. You can cost-effectively reach readers who want to incorporate the ideas, trends, recommendations, products, services and technologies they read about in our magazines into their own lives — whether the passion is automotive, electronics, fashion, DIY, home, or women’s service.

Readers look to Hearst’s numerous advertisers to supply them with the goods and services that make it all happen. They react to the Hearst Digitial Media ads, from a 1” Marketplace classified to a full page ROB ad, or from a polybag insert to a digital ad on our websites or tablet editions, by purchasing your product or service. They will call your toll free number or visit your website. The response is direct and immediate. Your sales will grow.

Celia Mollica
Sales Manager, Hearst Direct Media



East Coast Sales Office
300 West 57th Street
New York, New York 10019

Paul Collins
Vice President, Publisher

William Upton
Associate Publisher, Advertising   

Sarah Hemstock
Director of Marketing

Press Inquiries
Nathan Christopher

Executive Director of Public Relations