How Your World Works
Popular Mechanics is the original how-to guide for a life well lived. Drawing on 115 years of knowledge, Popular Mechanics shares a voracious curiosity about technological breakthroughs, automobiles, inventions, do-it-yourself projects, and outdoor adventure with our community of loyal readers, fans, and followers.
From today's makers and adventure-seekers to tomorrow's inventors and change-agents, Popular Mechanics inspires 15 million active enthusiasts to learn, make, discover, and do something new every day.
Alexander George is the Editor in Chief of Popular Mechanics. He has been a science and technology journalist for over ten years, and holds a Master of Arts degree from the Columbia University Graduate School of Journalism. He was previously Popular Mechanics’ Technology Editor, and before that, a contributor to publications including the Wall Street Journal, Wired, Outside, and was a product tester and reviewer for The Wirecutter. He has been called on to appear on live and taped broadcast programs including the The Today Show and MSNBC. He lives in Easton, Pennsylvania.
Popular Mechanics is for anyone who is curious about how the world works — a multiplatform brand informing and entertaining an audience of more than 10 million adults. At this historic moment, when technology is speeding at a record pace and Americans are once again leading the world in craftsmanship and innovation, Popular Mechanics is the blueprint for the modern world.
|total audience||% comp.|
|Bachelor’s Degree/Post Grad Degree||2,005,000||29.1%|
|Median HHI $||$74,858
|Median Value of Owned Home||$235,166|
|Readers Per Copy||5.51|
|total audience||% comp.|
|Median HHI $||$76,438|
|Median Value of Owned Home||$235,811|
|Readers Per Copy||4.9|
(width x depth)
(width x depth)
(width x depth)
|2 page spread||14 3/4" x 10"||15 1/2" x 10 3/4"||15 1/4" x 10 1/2"|
|Full page||7 1/8" x 10"||7 7/8" x 10 3/4"||7 5/8" x 10 1/2"|
|2/3 page vertical||4 1/2" 10"||5 1/4" x 10 3/4"||5" x 10 1/2"|
|1/2 page, horizontal||7 1/8" x 4 5/8"||7 7/8" x 5 3/8"||7 5/8" x 5 1/8"|
|1/2 page, horizontal spread||14 3/4" x 4 5/8"||15 1/2" x 5 3/8"||15 1/4" x 5 1/8"|
|1/3 page, vertical||1 7/8" x 10"||2 5/8" x 10 3/4"||2 3/8" x 10 1/2"|
|1/3 page, square||4 1/2" x 4 5/8"||5 1/4" x 5 3/8"||5" x 5 1/8"|
LIVE MATTER SAFETY: Leave 1/4" from all trim edges
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For material extensions or questions, please contact Talina Bujdud Cervantes at 414-622-2889 or email@example.com
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|Dimensions||Ad Sizes||Initial Load
Max File Size
|Basic Display Units||300x600||Half Page||40KB||100KB||2.2MB||up to 1000x600||Left||3x max/15 sec||GIF, JPG, PNG, SWF, Vendor Tag|
|300x250||Medium Rectangle||40KB||100KB||2.2MB||600x250||Left||3x max/15 sec||GIF, JPG, PNG, SWF, Vendor Tag|
*Cannot Auto Expand
|3x max/15 sec||GIF, JPG, PNG, SWF, Vendor Tag|
|970x250||Billboard||60KB||1MB||1.5MB for creative files
10MB for non YouTube Served Video
|970x250||Down||3x max/15 sec||Vendor Tag|
|300x1050||Portrait||80KB||350KB||2.2MB||Up to 580x460 depending on module||Left||3x max/15 sec||Vendor Tag|
|Mobile||300x250||Smartphone Interstitial||40KB||100KB||2MB||n/a||n/a||3x max/15 sec||GIF, JPG, PNG, Vendor Tag|
|Custom Units||300x250, 640x480||Interstitial/Welcome Ad||80KB||160KB||n/a||n/a||n/a||No Looping/15 sec||GIF, JPG, PNG, SWF, in page vendor tag|
|640x480 (desktop and tablet), 300x250 (mobile)||Content Interstitial||100KB||100KB||n/a||Not Expandable||Not Expandable||1 Loop/15 sec||JPG, GIF, PNG, SWF (desktop only), or Third Party Ad tag|
|Video||480x270 (16:9)||Video Pre-Roll||2.2MB (30 sec)
1.5 MB (15 sec)
|n/a||n/a||n/a||n/a||15 or 30 sec||mp4, m4v, VAST tag|
Full Page Static Ad Format:
EFFECTIVE: March 2019 issue
Please Note: All rates are gross
For more information contact Adam Dub at 212-649-2904 or email@example.com
*Half page horizontal only
**Minimum rate holder. Failure to achieve contracted frequency level will result in a short rate to next lower rate break
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