For more than a century, Popular Mechanics has provided men and women with the skills and wisdom to command – and appreciate – the world around them.
PM shares a voracious curiosity for how the world works with our readers – creating functional insight to inspire an audience of 15 million through PM.com, our avid social following and the tried and true print magazine – to learn, make, discover and command the world around them.
Alexander George is the Editor in Chief of Popular Mechanics. He has been a science and technology journalist for over ten years, and holds a Master of Arts degree from the Columbia University Graduate School of Journalism. He was previously Popular Mechanics’ Technology Editor, and before that, a contributor to publications including the Wall Street Journal, Wired, Outside, and was a product tester and reviewer for The Wirecutter. He has been called on to appear on live and taped broadcast programs including the The Today Show and MSNBC. He lives in Easton, Pennsylvania.
Popular Mechanics is for anyone who is curious about how the world works — a multiplatform brand informing and entertaining an audience of more than 15 million adults. At this historic moment, when technology is speeding at a record pace and Americans are once again leading the world in craftsmanship and innovation, Popular Mechanics is the blueprint for the modern world.
total audience | % comp. | |
Adults | 5,632,000 | 100% |
Men | 4,859,000 | 86.3% |
Women | 773,000 | 13.7% |
AGE | ||
18-34 | 858,000 | 15.2% |
18-24 | 214,000 | 3.8% |
25-34 | 644,000 | 11.4% |
35-49 | 1,682,000 | 29.9% |
Age 50+ | 3,093,000 | 54.9% |
Age 21+ | 5,572,000 | 98.9% |
Median Age | 52.0 | |
Marital Status | ||
Never Married | 1,046,000 | 18.6% |
Now Married | 3,617,000 | 64.2% |
EDUCATION | ||
Bachelor's Degree/Post Grad Degree | 2,014,000 | 35.8% |
Any College | 3,974,000 | 70.6% |
HOUSEHOLD INCOME | ||
$50,000+ | 4,068,000 | 72.2% |
$75,000+ | 3,100,000 | 55.0% |
$100,000+ | 2,397,000 | 42.6% |
Median HHI $ | $85,091 |
|
Median Value of Owned Home | $240,597 | |
Readers Per Copy (Adults) | 5.14 |
total audience | % comp. | |
Men | 4,859,000 | 100% |
AGE | ||
18-34 | 750,000 | 15.4% |
18-24 | 194,000 | 4.0% |
25-34 | 556,000 | 11.4% |
35-49 | 1,445,000 | 29.7% |
Age 50+ | 2,664,000 | 54.8% |
Age 21+ | 4,803,000 | 98.8% |
Median Age | 51.9 | |
Marital Status | ||
Never Married | 896,000 | 18.4% |
Now Married | 3,119,000 | 64.2% |
EDUCATION | ||
Graduated College+ | 1,738,000 | 35.8% |
Any College | 3,371,000 | 69.4% |
HOUSEHOLD INCOME | ||
$50,000+ | 3,618,000 | 74.5% |
$75,000+ | 2,814,000 | 57.9% |
$100,000+ | 2,153,000 | 44.3% |
Median HHI $ | $89,537 |
|
Median Value of Owned Home | $242,342 | |
Readers Per Copy (Men) | 4.47 |
total audience | % comp. | |
Adults | 11,202,000 | 100% |
Men | 7,750,000 | 69.2% |
Women | 3,425,000 | 30.8% |
AGE | ||
18-34 | 2,465,000 | 22% |
18-24 | 836,000 | 7.5% |
25-34 | 1,629,000 | 14.5% |
35-49 | 2,475,000 | 22.1% |
Age 50+ | 6,262,000 | 55.9% |
Age 21+ | 10,779,000 | 96.2% |
Median Age | 52.5 | |
Marital Status | ||
Never Married | 3,019,000 | 27% |
Now Married | 6,277,000 | 56% |
EDUCATION | ||
Bachelor's Degree/Post Grad Degree | 4,517,000 | 40.3% |
Any College | 7,704,000 | 68.8% |
HOUSEHOLD INCOME | ||
$50,000+ | 8,129,000 | 72.6% |
$75,000+ | 6,480,000 | 57.8% |
$100,000+ | 4,810,000 | 42.9% |
Median HHI $ | $88,156 |
|
Median Value of Owned Home | $278,972 |
Space | Live/Non bleed (width x depth) |
Bleed (width x depth) |
Trim (width x depth) |
2 page spread | 13 ½" x 9 ½" | 14" x 10 ¼" | 14" x 10" |
Full page | 6 ½" x 9 ½" | 7 ¼" x 10 ¼" | 7" x 10" |
2/3 page vertical | 4" x 9 ½" | 4 ¾" x 10 ¼" | 4 ½" x 10" |
1/2 page, horizontal | 6 ½" x 4 ⅜" | 7 ¼" x 5 ⅛" | 7" x 4 ⅞" |
1/2 page, horizontal spread | 13 ½" x 4 ⅜" | 14 ¼" x 5 ⅛" | 14" x 4 ⅞" |
1/3 page, vertical | 1 ¾" x 9 ½" | 2 ½" x 10 ¼" | 2 ¼" x 10" |
1/3 page, square | 4" x 4 ⅜" | 4 ¾" x 5 ⅛" | 4 ½" x 4 ⅞" |
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Supported Creative Type |
|
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970x250 | Down | 3x max/15 sec | Vendor Tag | |
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1920x250 | Marquee | 300KB | n/a | n/a | n/a | n/a | None | JPEG | |
Video | 480x270 (16:9) | Video Pre-Roll | 2.2MB (30 sec) 1.5 MB (15 sec) |
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Full Page Static Ad Format:
4-COLOR | RATES |
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2/3 Page | $125,310 |
1/2 Page* | $99,205 |
1/3 Page** | $71,360 |
Cover 2 | $208,850 |
Cover 3 | $200,150 |
Cover 4 | $226, 255 |
EFFECTIVE: March / April 2021 Issue
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*Half page horizontal only
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Issue | Space | Material | On-Sale |
March/April ‘21 | 1/8/21 | 1/8/21 | 2/23/21 |
May/June ‘21 | 3/12/21 | 3/12/21 | 4/27/21 |
July/August ‘21 | 5/14/21 | 5/14/21 | 6/29/21 |
Sept/Oct ‘21 | 7/16/21 | 7/16/21 | 8/31/21 |
Nov/Dec ‘21 | 9/10/21 | 9/10/21 | 10/26/21 |
Winter ‘22 | 10/29/21 | 10/29/21 | 12/14/21 |
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