For more than a century, Popular Mechanics has provided men and women with the skills and wisdom to command – and appreciate – the world around them.

PM shares a voracious curiosity for how the world works with our readers – creating functional insight to inspire an audience of 15 million through PM.com, our avid social following and the tried and true print magazine – to learn, make, discover and command the world around them.


ALEX GEORGE
EDITOR-IN-CHIEF

Alexander George is the Editor in Chief of Popular Mechanics. He has been a science and technology journalist for over ten years, and holds a Master of Arts degree from the Columbia University Graduate School of Journalism. He was previously Popular Mechanics’ Technology Editor, and before that, a contributor to publications including the Wall Street Journal, Wired, Outside, and was a product tester and reviewer for The Wirecutter. He has been called on to appear on live and taped broadcast programs including the The Today Show and MSNBC. He lives in Easton, Pennsylvania.

2020 EDITORIAL CALENDAR

Spring Issue
What Are You Building This Year?
Ad Space Close: January 14
On-Sale: February 25
May 2020
Home
Ad Space Close: March 17
On-Sale: April 18
Summer Issue
Science of Adventure (& Adventure of Science)
Ad Space Close: May 12
On-Sale: June 30
Fall Issue
The Rebels
Ad Space Close: July 14
On-Sale: Sept 1
November 2020
The Happiness Formula
Ad Space Close: Sept 8
On-Sale: October 27
Winter 2021
Everything is a Tool. Here Are the Best
Ad Space Close: October 27
On-Sale: December 15

Popular Mechanics is for anyone who is curious about how the world works — a multiplatform brand informing and entertaining an audience of more than 15 million adults. At this historic moment, when technology is speeding at a record pace and Americans are once again leading the world in craftsmanship and innovation, Popular Mechanics is the blueprint for the modern world.


PRINT PROFILE: ADULTS

  total audience % comp.
Adults 6,295,000 100%
Men 5,665,000 90%
Women 630,000 10%
AGE    
18-34 1,373,000 21.8%
18-24 454,000 7.2%
25-34 919,000 14.6%
35-49 1,951,000 31%
Age 50+ 2,971,000 47.2%
Age 21+ 6,067,000 96.4%
Median Age 48.7  
Marital Status    
Never Married 1,472,000 23.4%
Now Married 3,904,000 62%
EDUCATION    
Bachelor's Degree/Post Grad Degree 1,782,000 28.3%
Any College 3,876,000 61.6%
HOUSEHOLD INCOME    
$50,000+ 4,423,000 70.3%
$75,000+ 3,193,000 50.7%
$100,000+ 2,188,000 34.8%
Median HHI $ $76,125
 
Median Value of Owned Home $237,696  
Readers Per Copy (Adults) 5.63  
Source: GfK MRI Spring 2019 Report
PRINT PROFILE: MEN

  total audience % comp.
Men 5,665,000 100%
AGE    
18-34 1,264,000 22.3%
18-24 397,000 7%
25-34 867,000 15.3%
35-49 1,706,000 30.1%
Age 50+ 2,695,000 47.6%
Age 21+ 5,440,000 96%
Median Age 48.9  
Marital Status    
Never Married 1,343,000 23.7%
Now Married 3,580,000 63.2%
EDUCATION    
Graduated College+ 1,580,000 27.9%
Any College 3,463,000 61.1%
HOUSEHOLD INCOME    
$50,000+ 4,037,000 71.3%
$75,000+ 2,897,000 51.1%
$100,000+ 1,959,000 34.6%
Median HHI $ $76,720
 
Median Value of Owned Home $238,051  
Readers Per Copy (Men) 5.04  
Source: GfK MRI Spring 2019 Report
DIGITAL AUDIENCE

  total audience % comp.
Adults 7,238,000 100%
Men 3,991,000 55.1%
Women 3,247,000 44.9%
AGE    
18-34 1,881,000 26%
18-24 712,000 9.8%
25-34 1,169,000 16.2%
35-49 1,988,000 27.5%
Age 50+ 3,368,000 46.5%
Age 21+ 6,876,000 95%
Median Age 48.3  
Marital Status    
Never Married 1,971,000 27.2%
Now Married 4,129,000 67.4%
EDUCATION    
Bachelor's Degree/Post Grad Degree 2,799,000 38.7%
Any College 4,875,000 61.6%
HOUSEHOLD INCOME    
$50,000+ 4,999,000 69.1%
$75,000+ 3,874,000 53.5%
$100,000+ 2,798,000 38.7%
Median HHI $ $80,920
 
Median Value of Owned Home $267,298  
Source: 2019 comScore Multi-Platform //GfK MRI Media Fusion (06-19/F18)
CIRCULATION
985,000
rate base
94.7%
Total Subscriptions
5.3%
single copy sale
Source: AAM December 2019
MECHANICAL SPECS

Space Live/Non bleed
(width x depth)
Bleed
(width x depth)
Trim
(width x depth)
2 page spread 13 ½" x 9 ½" 14" x 10 ¼" 14" x 10"
Full page 6 ½" x 9 ½" 7 ¼" x 10 ¼" 7" x 10"
2/3 page vertical 4" x 9 ½" 4 ¾" x 10 ¼" 4 ½" x 10"
1/2 page, horizontal 6 ½" x 4 ½" 7 ¼" x 5 ¼" 7" x 5"
1/2 page, horizontal spread 13 ½" x 4 ½" 14 ¼" x 5 ¼" 14" x 5"
1/3 page, vertical 1 ¾" x 9 ½" 2 ½" x 10 ¼" 2 ¼" x 10"
1/3 page, square 4" x 4 ½" 4 ¾" x 5 ¼" 4 ½" x 5"

LIVE MATTER SAFETY: Leave 1/4" from all trim edges

For complete advertising specifications, and to submit your ads electronically, go to http://ads.hearst.com

For material extensions or questions, please contact Talina Bujdud Cervantes at 414-622-2889 or tbujdudcerva@qg.com

For supplied insert extensions or questions, please contact David Brickey at 305-859-0159 or david.brickey@pubworx.com

Hearst Digital Media Specs

  Dimensions Ad Sizes Initial Load
Max File Size
Subsequent Load
Maximum
User Initiated
Load
Expandable
Dimensions
Expansion
Direction
Max Animation
Length
Supported Creative
Type
Basic Display Units 300x600 Half Page 40KB 100KB 2.2MB up to 1000x600 Left 3x max/15 sec GIF, JPG, PNG, SWF, Vendor Tag
300x250 Medium Rectangle 40KB 100KB 2.2MB 600x250 Left 3x max/15 sec GIF, JPG, PNG, SWF, Vendor Tag
728x90/970x90 Leaderboard 40KB/60KB 100KB/110KB 2.2MB 728x315/970x415 Down
*Cannot Auto Expand
3x max/15 sec GIF, JPG, PNG, SWF, Vendor Tag
970x250 Billboard 60KB 1MB 1.5MB for creative files
10MB for non YouTube Served Video
970x250 Down 3x max/15 sec Vendor Tag
300x1050 Portrait 80KB 350KB 2.2MB Up to 580x460 depending on module Left 3x max/15 sec Vendor Tag
Mobile 300x250 Smartphone Interstitial 40KB 100KB 2MB n/a n/a 3x max/15 sec GIF, JPG, PNG, Vendor Tag
Custom Units 300x250, 640x480 Interstitial/Welcome Ad 80KB 160KB n/a n/a n/a No Looping/15 sec GIF, JPG, PNG, SWF, in page vendor tag
640x480 (desktop and tablet), 300x250 (mobile) Content Interstitial 100KB 100KB n/a Not Expandable Not Expandable 1 Loop/15 sec JPG, GIF, PNG, SWF (desktop only), or Third Party Ad tag
1920x250 Marquee 300KB n/a n/a n/a n/a None JPEG
Video 480x270 (16:9) Video Pre-Roll 2.2MB (30 sec)
1.5 MB (15 sec)
n/a n/a n/a n/a 15 or 30 sec mp4, m4v, VAST tag
ENHANCED DIGITAL TABLET EDITION AD SPECIFICATIONS

Full Page Static Ad Format:

  • Landscape-orientation only PDF x1A-compliant to a size of 7.76"W x 5.82"H with a "live area" of 7.76" x 4.82" (to repurpose for 16:9-ratio Android devices, .5" will be cropped from the top and bottom of the creative).
  • Minimum ppi of 300.
  • CMYK color space preferred.
NATIONAL RATES

4-COLOR RATES
Full Page $174,040
2/3 Page $125,310
1/2 Page* $99,205
1/3 Page** $71,360
Cover 2 $208,850
Cover 3 $200,150
Cover 4 $226, 255

EFFECTIVE: Spring 2020 Issue

Please Note: All rates are gross

For more information contact William Upton at 212-649-2904 or william.upton@hearst.com

*Half page horizontal only

**Minimum rate holder. Failure to achieve contracted frequency level will result in a short rate to next lower rate break

CLOSING DATES

Issue Space Material On-Sale
Spring '20 (March / April) 1/14/20 1/13/20 2/25/20
May '20 (May / June) 3/17/20 3/16/20 4/28/20
Summer '20 (July / August) 5/12/20 5/18/20 6/30/20
Fall '20 (Sept / Oct) 7/14/20 7/20/20 9/1/20
November '20 (Nov / Dec) 9/8/20 9/14/20 10/27/20
Winter '21 (Dec / Jan / Feb) 10/27/20 11/2/20 12/15/20

ISSUE AND CLOSING DATES
Published 6 times a year by Hearst Magazines.
Issued approximately the first Tuesday of the month preceding cover date.
Insertion orders must be received by the space close.

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    of such advertisement.
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DIRECTLY

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